All you need to compare
Benchmark Maker provides a complete toolkit for creating structured comparisons: intuitive, visual, and shareable.
Core features
FreeEverything you need to create, compare, and share benchmarks, all completely free.
Benchmark creation
Create comparisons with flexible criteria and customize how they display. Choose from multiple criteria types including numerical ratings, yes/no evaluations, and text fields. Organize sections, reorder items, and prepare your benchmark for publishing with a guided creation wizard.
Advanced filtering
Filter and sort your benchmarks with powerful query tools. Find exactly what you need with instant search, dynamic filters by category, location, and tags. Readers can also filter within your benchmark to focus on the criteria that matter most to them.
Integrated scoring
Let the data speak for itself with automatic rankings and visual score displays. Our scoring engine calculates weighted averages across all your criteria, and presents results with color-coded ratings that make it easy to identify top performers at a glance.
Categories & tags
Organize benchmarks with categories and tags for easy discovery. Browse by topic, location, or custom taxonomies to find relevant content. Categories help your benchmark reach the right audience, while tags enable precise classification.
Public sharing
Share your benchmarks with the world through unique URLs. Each published benchmark gets its own page optimized for social media sharing, with rich previews on platforms like Twitter, Facebook, and LinkedIn. Set up custom filters to highlight the most relevant selections for your audience.
User profiles
Build your benchmarking reputation with a public profile page. Track your contributions, showcase your most popular benchmarks, and let others discover your expertise. Your profile becomes a portfolio of well-researched comparisons.
Browser extension
Clip products from any website straight into your benchmarks with our Chrome extension. It captures the URL, title, image, and description in one click, suggests multiple alternatives, and saves directly to a new or existing benchmark. The fastest way to grow your comparisons while you browse.
Source: vendor spec sheet, March 2025.
Cell notes
Add a note to any individual cell to capture sources, caveats, or extra context behind a score. Notes show up in a tooltip on hover so readers get the full story without cluttering the table, and creators keep their reasoning attached to the data.
Product likes
Heart the products you love directly from any benchmark. Liked items are saved to your dashboard so you can revisit your shortlist, jump back to the original benchmark, or build new comparisons from products you've already curated.
FollowingFollow creators
Follow other benchmarkers to see their new comparisons and updates as soon as they publish. Manage your subscriptions from the dashboard and choose how you want to be notified, in-app, by email, or both.
Premium features
PremiumExclusive features to supercharge your benchmarking experience and unlock the full potential of the platform.
AI Assistant
Let AI help you discover products, suggest comparison criteria, and auto-fill data cells with real-time web search. The AI Assistant acts as your research partner, saving hours of manual data entry and ensuring your benchmarks are comprehensive and up-to-date.
Unlimited benchmarks
Free users are limited to 1 benchmark and 2 versions. Pro users unlock unlimited creations and full version history, so you can track how your comparisons evolve over time and never worry about hitting a limit.
Ad-free
Remove all advertisements from your browsing experience. Enjoy a clean, distraction-free interface while exploring and creating benchmarks. Focus on what matters: your data and your decisions.
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No tracking cookies
Browse without tracking cookies for complete privacy. No more intrusive cookie banners or personalized ads based on your browsing habits. Your activity on Benchmark Maker stays between you and the platform.
Item links
Insert custom links on items in your benchmarks. An opportunity to monetize your comparisons by adding affiliate links, or simply help readers find where to purchase the products you've compared.
Share publicly or privately with specific users.
Private sharing
Share your private benchmarks with selected users only. Perfect for team evaluations, internal reviews, or sensitive comparisons. Control exactly who can view your personal comparisons with granular access management.
Item variants
Add multiple variants per item (e.g. sizes, colors, configurations) and let scores adapt to each one. Compare options at a finer grain without cluttering your benchmark with duplicate items.